Squla / Futurewhiz
Leading strategy and teams for Squla. Earlier at Futurewhiz, helped bring Studira from launch to 5,000 paid subscriptions.
Roemer Weerkamp
I help teams turn
customer understanding into
learning products people actually use.
Learning products need human evidence.
About
Amsterdam based, learning focused.
I am a dad of two, Amsterdam based, with a background in psychology, growth, and product management. At Futurewhiz I lead strategy and teams for Squla, working on learning products that help children practise, progress, and stay engaged.
Selected work
A few threads
running through my work.
Growth, ventures and innovation
Led venture and growth teams through Innoleaps and own projects, testing propositions for FrieslandCampina, Reckitt Benckiser, Nestle, Douwe Egberts, and Startupbootcamp.
Psychology, learning and growth
Psychology, growth practice, GrowthHackers, and Reforge shape how I think about motivation, learning, and retention.
Values
Curiosity
Start with better questions and stay close to what is changing.
Empathy
Understand people deeply enough to build what actually matters.
Learning
Treat progress as a loop of insight, action, reflection, and refinement.
Autonomy
Create the clarity and trust that let talented people do their best work.