Squla Product Manager
Leading product strategy for Squla Primary Education, aligning teams around the next learning portfolio, and building on the Studira journey from zero to 2,000 paid subscriptions in year one.
Hi, I am Roemer Weerkamp
I help teams build
learning products that children
come back to.
Make learning worth returning to.
About
Amsterdam based, learning focused.
I am a dad of two, Amsterdam based, with a background in psychology, growth, and product management. At Futurewhiz I am Product Manager for Squla Primary Education, leading strategy and alignment across teams as we build the next learning portfolio.
Selected work
A few threads
running through my work.
Innoleaps ventures
At Innoleaps, led 20+ corporate innovation teams from idea to product-market fit, including ventures and propositions for Firma Kaas, Meal My Way, Douwe Egberts, and Startupbootcamp programs.
Psychology, learning and growth
Psychology at the University of Amsterdam, a growth hacking traineeship at The Talent Institute, and multiple Reforge courses shape how I think about motivation, products, and businesses.
Approach
Motivation
Learning products only work when children want to return, practise, and progress.
Multidisciplinary
Product, education, engagement, and communication need to shape each other.
Systems
Growth comes from loops, positioning, business model fit, and team rhythm.
Evidence
Customer insight, experiments, market sizing, and business cases turn ideas into direction.