Roemer Weerkamp
Product & Growth Leader · 0→1 and scale-up · strategy · monetization · AI-first
Amsterdam · [email protected] · linkedin.com/in/roemerweerkamp
Profile
Entrepreneurial product and growth leader with 10+ years taking products from 0→1 and scaling them. I connect market research, experimentation, product strategy and commercial thinking into a direction teams and management rally behind, and steer on the full growth model: acquisition, activation, engagement, retention and monetization.
Selected impact
- 0→1, twice: Studira ~2,000 and Squla Junior ~1,000 paying customers, each within a year
- Scale: De Firma Kaas subscribers +350% in a year, churn −20%, profitability +30%
- Portfolio: led Squla's portfolio (~100k users, ~20–22 people), grounded in 6–8 research studies
- Monetization: free trial over pay-first lifted trial-to-paid to ~70–80%
- Ventures: 20+ corporate ventures, hundreds of experiments in 10+ countries
Experience
- 410+ in-browser file tools and chainable recipes, built and run AI-first through our own agent workflow, fully remote
- Own product, design, growth and the B2B proposition
Growth Marketeer → Head of Studira → Product Manager Primary Education, in under 18 months
Product Manager Primary Education · 2024 – 2026
- Portfolio strategy: moved Squla Learning Path, Squla Junior and legacy Squla to a use-case-based portfolio, grounded in conjoint, pricing and segment research
- Leadership: managed two product leads, end-responsible for ~20–22 people; worked directly with the management team
- 0→1: scaled Squla Junior from weak prototype to ~1,000 paying customers in a year
- Brand integration: brought Studira under the Squla brand as Squla Learning Path
- Continuous Insights Project: connected support tickets, surveys and behavioural data into one user-engagement framework, so product, marketing and leadership decide on shared evidence
- AI product: led Customer Compass, an internal AI tool that answers customer and market questions from that data (buy-vs-build call)
Head of Studira & Growth Marketeer · 2023 – 2024
- Full-funnel ownership: grew Studira to ~2,000 paying customers; PMF score ~8% → 42%
- Product-led growth: free trial over pay-before-access; trial-to-paid ~70–80%
- Website van het Jaar 2023 nominee
Growth Marketeer → Business Venture Builder
- Venture building: 20+ corporate teams from idea to product-market fit; hundreds of experiments in 10+ countries
- Meal My Way (Nestlé): brief to commercial launch in NL and UK; ~1,000 sales, funding in the millions
- De Firma Kaas (FrieslandCampina): +350% subscribers, −20% churn; turned surplus cheese into a best-selling trial package and lifted profitability +30%
- Growth marketer, iLost: +450% organic traffic; validated the iLost Alert proposition
- Founder, Bed & Breakfast: 97% Hostelworld rating, top of the platform
- Sales, Pepperminds: door-to-door sales
Education & training
- BSc Work & Organizational Psychology · University of Amsterdam
- Reforge: Growth Series (2023) · Leading Product Teams (2023) · Consumer Subscription Growth (2024) · AI Foundations (2025)
- Lead with AI (2026) · Certified ScrumMaster (2022) · Conjoint Analysis training
Skills
- Product: strategy · portfolio · 0→1 discovery · jobs-to-be-done · innovation accounting
- Growth: growth models · product-led growth · pricing & monetization · experimentation · retention
- Research: market research · conjoint · segmentation · customer interviews · Amplitude
- AI: agent workflows · LLM product design · evals
- Languages: Dutch (native) · English (fluent) · Spanish, German (basic)
Reference
“I recommend him without hesitation.” Roemer is described as a thoughtful product leader with strong capabilities in product discovery, customer insight and strategic product development, who changed how teams approach product: start from the user problem, make assumptions explicit, seek evidence before committing.
Full reference letter available on request. Further recommendations on LinkedIn.